5 Tips For Developing a Successful Smartphone App For Your StartupDeveloping a smartphone application for your startup business may seem like a good idea on the surface, but is it really worth your time and money? If you do your research, hire a good team and implement a solid marketing plan, the answer could be yes. Follow these five tips to get the most out of the smartphone app for your startup.

  1. Define your target audience – Odds are you’ve already defined the target audience for your business (or if you haven’t, you should have). But you also need to consider the target demographics for your app. Different demographics use different devices. Iphone users make up one market, whereas Blackberry users are a different segment of the market. Make sure the device you are launching your app on lines up with the target demographics for your business. For example, if you run a retirement community, your target demographics are highly unlikely to match up with those of Blackberry or iPhone users.
  2. Define your goals. What are you hoping to accomplish by launching a smartphone application? Is it part of your overall marketing plan? Are you hoping to monetize the application as an additional source of revenue? If you don’t have clearly defined goals, you will never be able to reach them.
  3. Learn from others mistakes. See what others in your industry are doing and mimic their successes. You don’t need to reinvent the wheel. Look at the research that’s already been done and use it to your benefit. Find out where others have failed and avoid making the same mistakes. Make sure your app is user friendly. Keep it simple. And lastly, avoid just making a carbon copy of your site. There must be some benefit or unique selling point for people to download the app.
  4. Make a marketing plan for the app itself. You need a marketing plan not only for your business as a whole, but also the smartphone app. Decide how you want to advertise, promote and market the app to potential users. It is a waste of time and money to develop an application and then not market it. People won’t download it if they can’t find it or don’t know about it.
  5. Be patient. Entrepreneur and founder of tech startup, CleanTie.com,  Dariy Margaritov stated, “The biggest tip I can give anyone developing a smartphone app is be patient! It takes time to find the right team to get things done.” It’s better to get things done right the first time than have to go back and do it all over again.

Launching a smartphone application for your startup business could be a lucrative endeavor if you create a well thought out plan. Do your research, pay attention to what others are doing in your industry and be patient!