Think of a lead generation campaign like a car, when all of its parts are working efficiently, everything runs smooth. However, if even the smallest part isn’t running appropriately, that can cause your well-oiled campaign to come to a screeching halt, and result in the loss of leads.

That why we here at Straight North, an seo company in chicago created the “Internet Marketing Lead Generation Ecosystem” infographic. It serves as a blueprint that shows how-to develop an internet marketing strategy that can optimize leads and sales. This infographic can help marketers:

Understand how online marketing outlets can be used to create a solid internet lead generation strategy;

Identify issues in your current campaign, and

Create alternatives to for your current campaign.

Starting from the top, illustrates the online components that can be used to drive traffic back to your website. The middle section shows the reporting, contacting and lead validation process (which should be managed by more seasoned marketers). And, the last section at the bottom shows the leads gathered being converted into a new customer.

Resource: straightnorth.com