User-Experience-Tips-Everyone-Should-KnowWhen we talk about user experience tips, we unconsciously think about design and how people react on our sidebars, widgets, videos, pictures and interface in general. However, this is just one side of the medal. And while interface design software helps you with this part, you won't be able to use software for the other side of the medal. And the second very important thing here is content. Yes, you are right, we are talking about old good copywriting - the art of stacking words into a catchy story that sells things. This is something that even the experienced UI gurus often forget about. They think that users care only about the design. It is far from the truth. Nothing can replace well-placed word.

 However, there are certain rules when it comes to creating superb content. In this article, I want to share some user experience tips related to copywriting.  Fasten your seatbelts we are taking off.

 My user experience tips

 The first and probably the most important thing is that you have to know what you are writing about. You can be creative as Charles Bukowski, but if you do not know at least something about the topic you should write about, you will be in the worst possible situation. In most cases, you will try to sound interesting, funny and God knows what else, but in the end, readers will figure out what is going on and bounce rate of your website will be dramatically close to 100%.

 One of the first rules of copywriting is to learn about the subject as much as possible.

 The rule number two (my favorite) is to forget about all you have learned about the subject. Who cares about tiny tiny details you have just discovered by reading about it. It’s worth nothing because somebody already wrote it somewhere else. People do not like repetition and encyclopedic type of knowledge. You have to be original, creative and lucid if you want to hammer their eyeballs to your article. Unfortunately, this is how things stand these days. People have become very spoiled and lazy. They do not have patience to read even the shortest articles if they are not written is some lunatic way.  People like to be entertained and led by the “hilarious clown”, even if they read about the most complex topic. They do not want to read long and boring essays; they have libraries for that. Give them what they want and they will repay you with loyalty.

 O.k., I know that these are a bit different user experience tips than what you expected, but this is what is going on in the online business these days. It is all up to you. It is your call; I am just a messenger.