Website-Conversion-OptimizatioWebsite conversion optimization is one of best the strategic practice of improving the overall functionality and usability of a website to facilitate greater conversions or sales.

Each business has different-different conversion goals depend on their need. For ecommerce sites, conversion goals are typically immediate product sales or sign-ups to build an email list. For a locally business website, it could be generating leads via a contact submission form or direct phone call.

Regardless of the nature of your website and its conversion goals, there are several universal tips that build up the foundation for conversion optimization. Below are five powerful tips for website conversion optimization.

1. Simplify Your Website's Navigation

It's very important that your website's navigation is cohesive and logical to average users. You might have to "dumb-down" your perspective a bit and pretend you're targeting an elementary student to ensure your site is not a maze for visitors. Think of organizing your website like a textbook. Each chapter (or primary website categories) can be broken-down into relevant sections (sub-category pages) and structure your website's navigation simply and intuitively.

If you're optimizing mobile website, simplifying the navigation is quite critical. Not because of less screen space on mobile devices, but the motives of mobile Internet users is typically different than desktop. And after rolling out mobile friendly algorithm, it is compulsory to optimize website to attract users on mobile devices. These users are often times seeking information on the fly, or they want a concise summary of what you do or provide.

2. Cater to Your Target Audience

Many of people just develop creative website but don’t care about audience. So your strategies should focus on elements those are appreciating and fulfill user’s need. Some of elements you may want to consider optimizing website: integration of social media accounts, how-to and tutorial-based content, easy points of contact, business location information, or easy product/service navigation.

3. Optimize Your Landing Pages

Landing page is one of the most important elements to optimize website conversion and growth. So create landing page that are engaging with your visitor. It should have text, a video, or a graphic. Another good tip to ensure your landing pages convert visitors is to simplify the navigation from these pages. This will narrow the options that users have on the page, thus promoting action that's most aligned with your conversion goals.

4. Maintain a Uniform Design and Layout

The visual elements on your website can make big impact on both the credibility and attractiveness of your online brand and identity. When it comes to the layout of your website, it's important to maintain consistent formatting and design elements. Any inconsistencies in your website's design elements can confuse users and may instill feelings of untrustworthiness.

Maintaining a uniform design is also very important if you are creating a mobile version of your website. Mobile website optimization must utilize a similar layout to ensure the design elements remain consistent across your entire web presence.

5. Implement On-site Search Functionality

Many of users or audiences don’t aware about sitemap, so making on-site search functionality can be easier for visitors to find what information they are looking for on your website. For ecommerce websites with thousands of pages and robust inventories, this can be a powerful addition to your conversion optimization strategy. Just be sure that the search functionality performs well and does not feed users inadequate results. This can result in high bounce rates that reverse you website optimization efforts.


Hopefully these universal tips will help you to optimize website that can cater maximum conversion and at the same time increase traffic. If you come across any other tips, please mention in comment.