Responsive-DesignWhether you are a web designer, an owner of a design agency, or a businessman who wants his site to look modern and dynamic, you cannot but keep up with current web design trends. It has always been true, but during the last couple of years we’ve seen such drastic changes in what is considered to be good form that a design from three years ago seems as outdated as one hailing from the beginning of the millennium.

So, what you should look out for in 2015?

1.Responsive Design with All Its Consequences

Mobile revolution of the last several years has paved the road for responsive design, turning it into the mainstay of all modern web design. As the number of mobile Internet users continues to grow, so will the importance of responsive design: today it is mainstream, tomorrow it will be a must for everybody who wants to stay in business. It calls for general simplicity, minimalist aesthetics, and ability to customize the layout of the page depending on the device used to open it. 2015 is also likely to see a great upsurge of wearable devices, which will bring this tendency to a whole new level.

2.Card-Based Design

If you’ve ever used Pinterest you know what card-based design is. And, according to a number of tech sources, it is where the future of the web lies. Cards are easy to adapt to different screen sizes, they look clean and simple, they are easy to manipulate and to create personalized web experiences for every user in particular – in other words, they are all the rage today, and it feels like they are universally accepted as building blocks for the web of tomorrow.

3.Interactive Storytelling

A new popular school of thought in web design states that websites should serve as a medium of telling the visitor a story. Design should take the most important aspects of the brand in question and build a narrative around it, influencing the visitor emotionally and aesthetically at the same time. It is hard to achieve, but it is where all the big players are headed.

4.Typography

The web has never been very good at using fonts – mostly because web type-kits have always been too expensive to be used by anyone but the big and affluent companies. However, the situation is changing: there are many either cheap or completely free kits that anyone can use. And it will certainly change the way websites look: we are going to see a lot of both extremely ugly and fascinatingly beautiful typographic decisions.

5.Scrolling, not Clicking

Mobile devices are again to blame – it is much easier to scroll when using a smartphone, and modern design is all centered around it. In 2015 we are likely to see more websites choosing scrolling and using single large pages against spreading the vital information among dozens of pages connected with links.

Of course, this list is by no means comprehensive, nor is it certain: some trends may not come to anything, while we can encounter others, still unknown ones. But these five are almost certain to emerge on top.