Hackers-Can-Damage-Your-Reputation-OnlineYour online reputation is an invaluable tool in the modern world. Whether it’s for personal use or in order to help your business, your online reputation and image is one of the biggest and easiest ways in which people can get in touch or learn about you.

Unfortunately, this also makes it a target for hackers and other criminals. For whatever reason, hackers may often want to damage your online reputation. Of course, there are ways to prevent this, ideally with the likes of online data protection.

1. E-mail

E-mails can be quite easy to hack if you're password isn't particularly secure. Without a complex and unique password, a hacker will have little difficulty gaining access to your e-mail account and the related information.

This will primarily hurt your reputation through your contact details. Any illegal probe into your e-mail account will offer access to your customer base. They can then e-mail or spam your customers, putting them off your company as a whole.

2. Social media

Similar to e-mail accounts, you need to be protective of your social media access. The likes of Facebook and Twitter are fantastic tools for communicating directly with your audience, but it also gives hackers this same opportunity. Facebook protection from hackers is vitally important.

With access to you or your company’s account, a hacker, again, has direct access to your customers. 

Whether it’s through spamming messages, or causing harmful information to your image, it is rather easy for a hacker to use social media to their advantage.

3. Personal website

If you have a personal website or domain, then you need to keep this secure. Access needs to be tightly controlled. If a hacker has the right access, then they can 'domain hijack'. Domain hijacking is, simply put, the ability to take control of your website. They can then display what they want without your consent.
Since it’s on your website, it is your reputation that is damaged as a result.

4. Leaking information

If a hacker has access to any part of your online presence, be it social media, e-mail or personal website, then they also have access to the personal data of your customers. This can range from simple names, to the bank and card details from purchases made online. As such, this information needs to be protected tightly. If a hacker were to use this information, your customers would not be pleased. Furthermore, new customers would be unwilling to trust your business, thus creating a negative impact on your image.

5. Imitations

With the most successful brands, imitations are not unheard of. This is something banks face a lot. Where you would normally enter information to a certain bank or company, hackers will often try and replace it with a similar looking data entry form, often using your name and logo as a disguise. To the unsuspecting customer, nothing has changed, but they are giving their information and money to the wrong people. As a result, they will both lose money and never see the product/service they paid for. The backlash of this is that it will reflect poorly on you as a company.

This article has been written by Andrea Moro