Improve-websites-SEO-RWDWith more and more people using their smartphones and tablets to surf the internet, it has become increasingly important for business websites to work across multiple platforms. In early 2012, responsive web design exploded on to the scene and just two years on, it is recognised as best practice. Not only will investing in responsive web design prevent you from alienating mobile and tablet users, but it will also provide your website with fantastic SEO benefits. Here we will explain how and why.

Google loves responsive web design

If Google gives responsive web design the thumbs up then so should you. It is wise to pay attention to what Google calls ‘best practice’ as if you follow their guidelines, they are likely to rank your website more favourably.Whilst some companies invest in separate mobile versions of their desktop websites, Google has openly admitted that it prefers responsive sites and that the latter is much beneficial from an SEO perspective.

Prevents duplicate content

One of the downsides of building a separate mobile website is the fact that it is a standalone site, so if you use the same content on both your desktop and mobile site, it may be seen as duplicate content. The great thing about having a responsive website is that your website will only have one URL, no matter whether it is being viewed on a desktop computer, laptop, mobile or tablet, meaning that Google will only have one website to crawl, eliminating the SEO risk of duplicate content.

Reduces bounce rate

One of the reasons that websites have high bounce rates is due to the fact that their designs are not optimised for mobile and tablet viewing. High bounce rates can affect your websites search rankings, as search engines will think that your site is not meeting the needs and requirements of users, if they are clicking off it within seconds.

 It can be really off putting for users when they are trying to view a website on their tablet or smartphone, only to find that the text is super small or that they have to scroll across the screen to see the information they need. This is usually the case when websites have been designed for desktop viewing only. If you do not have a mobile or tablet friendly website, users will simply click off your website and find a competitor that does.

Investing in a responsive web design will help you to lower your bounce rate. This is due to the fact that your website will alter itself for optimal viewing on whatever device it is being viewed on. The fact that users will be privy to the perfect text size and navigational elements for their device, means they will be more likely to stick around and use your site for longer periods of time. The lower your bounce rate is, the better you will rank in searches.

Improve user experience

Finally, having a responsive website can help to improve user experience. The fact that your website will take into consideration the different screen sizes and functionalities of devices, means that it will offer aconsistent user experience across all platforms. The better user experience your website offers, the more likely search engines are to rank it higher in relevant searches.

Conclusion

Although responsive web designs do not come cheap, they are a worthwhile investment for all online businesses. Not only will investing in a responsive web design prevent you from losing mobile and tablet customers, but it will also get you in Google’s good books, helping you to achieve higher rankings on search engine pages.