Keyword-ShortcutsWhen you have gained a bit of experience searching out good keywords you will find a few shortcuts to help you on your way. It is easy enough once you get a knack for it. It is all about thinking what your target consumer may want and what they may type into the search engine. Here are a few tips to help you on your way.

Learn about your target audience

If you know what they are like, what their hobbies are, what their interests are, and what they like to look for online, then you can start guessing as to what they are typing into the Google search engine. If you can guess what they are going to type in then you are better off when trying to come up with keywords for your website. Your own knowledge of your target audience is the best time and money saving trick there is when dealing with keywords.

Use keyword tools but use your own judgment

There are a few keyword tools, so you have to keep in mind that they are not built with a certain website in mind. They are tools that cannot conceptualize what type of website you are running. Words can mean a lot of different things and keyword tools cannot discriminate between the meaning of one in context to the meaning of another in context. So, use them for inspiration but do not blindly use their keyword lists as your own website keywords.

Write about a topic and keywords will occur naturally

When you write about a certain topic, you are going to discover that most of your keywords are going to occur naturally. If you write stuff and keep it on topic, then your preferred keywords are going to come up naturally anyway.

For example, if you are writing about house training a dog, then the keywords “house training” and “dog” are bound to turn up anyway. It may be a good idea to just write your content and see what keywords turn up. There is a good chance that you may not need to make any keyword additions anyway.

Mining your content for good keywords

Let’s say that you have written your content and you want some keywords to add into your tabbed keyword section, anchor text, or Meta tags. You can do it by using a word counter/ frequency counter tool. Try to find a good one for free online that is not going to steal your content.

Run the tool and look for words that occur two or more times. On this list you will see lots of relevant keywords that you have used. You may pick the best ones and add them into the other page elements to improve the search engine optimization of the page.

Adding in keywords to your content

There are times which you will run a word frequency tool and see that some of the words have appeared a little too often. For example, in your article about house training dogs you may have written the word “dog” ten times. You can go back and change a few of them for search engine synonyms such as “puppy”, “bitch”, “mongrel”, etc. This will help to improve the keyword profile of the page. It may also help make the article a little less repetitive. Plus, do not forget that you can put those same synonyms in your Meta keyword section too.

Use the Google AdWords keyword planner but with caution

You need to use this tool with caution because it does not have your best interests at heart. Try running a few adverts for your landing pages and you will see how some of your keywords make your adverts non-active. If a certain keyword or key phrase is not typed in enough to the Google search engine, then Google will simply not run adverts under those keywords.

They do say on the Google AdWords system that if the keyword you have chosen becomes more popular, then they may start running adverts under it, but that is all you get.

You need to use the tool with caution because if you do add in those keywords that do not trigger adverts, you will notice over time how they do get impressions and even clicks. This means that people are actually typing in the keywords that you have added (even though Google advises you that they are not doing it often enough). Even if that keyword gets just three clicks per month, it is still worth adding into your website content and web pages.

The keyword planner tool is also great for kicking out keywords that are relevant to your material but that do not really target your specific audience. For example, you may want to sell an essay of yours that has a lot of funny parts in it. The Google keyword planner may suggest “funny essay” but the keyword “funny essay” does not really attract people who are looking to buy, just people who are looking to read. So, you need to test their keywords before taking them on blind faith.

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