increased-goggle-search-trafficMany aspects of running a blog are fairly straightforward: they are easy to set up and post content. But when creating a new blog or website for your brand, one of the foremost things on your mind should be to ensure that your target audience finds it. We have all been old that content is king and that if you keep creating high quality, engaging content, then the traffic and or the money, will soon start flowing. While there is nothing wrong with the statement, there are a few things you need to do so that:

* Your new blog gets indexed faster by the major search engines

*Improve your Search Engine Result Positions (SERPs).

* Your blog attracts more traffic

After launching your website, you normally have to wait for some time before the search engine bots can crawl your site and it to their index. So the big question is: what can be done to ensure that this happens as quickly as possible? This post is going to provide a few basics on how goggle crawls and indexes website content, in addition to great tips on how to get the Googlebot to crawl and index your blog or website sooner.

Before we start looking at ways of attracting Googlebot to a new website, lest start by finding out what googlebot is as well the difference between crawling and indexing.

The Google search bot or 'Googlebot' is a piece of software that collects information about web content which is then added to Google's index of searchable items. 'Crawling' describes the process by which the bot goes from one webpage to the next, looking for new or updated information. The Google bot relies on links to crawl websites effectively.

Indexing on the other hand, describes the processing of data gathered by the search bot during its crawling activities. Once processed, the documents are added to Google index if Google determines that they contain quality content. The indexing process involves processing every word and their locations on its page. Information like ALT attributes and title tags are also analyzed.

How the Google bot finds new content on the internet:

The Googlebot starts from pages captured in previous crawls. While browsing the previously crawled pages, it detects any new links on these pages and adds them on the list of Webpages that will be crawled. Hence, links and sitemaps are the two major ways Google uses to find new content. 

How to make your new blog or website visible to search engine bots?

Let's say you launched your blog today and would like to have it among Google search results by tomorrow. Can this be done?

Yes. By getting links and sitemaps to your blog that will make it easier for the Googlebot to find the pages containing your content.

1. Creating a sitemap:

Sitemaps are XML documents in the website or blog's server that list every webpage on the site. Search engines rely on sitemaps to know when new pages are added or deleted as well as changes in content on specific pages. For blogs and websites that use WordPress software, you can easily install the Google XML maps plugin that will create an automatically update your sitemap before submitting it to Google. Using the plugin, you can get the googlebot to periodically check specified pages of your website for new content, products or new items.

2. Submit your sitemap to Google Webmaster tools:

Singing up with Google webmaster tools is free and easy. Once you create your account, you add to add the new blog by going to Optimization then Sitemaps then adding the link to your blog's sitemap. Webmaster Tools will then notify Google about your site and the content it contains. To increase your reach, create an account with Bing's Webmaster Tools and submit your sitemaps to the search engine.

3. Bookmark the website:

Consider quality bookmarking sites like Stumble Upon and Delicious.

4. Take advantage of social media:

Registering an account on multiple social sites using the same username as your website's URL is one of the most effective ways of getting your website indexed quickly. For instance, if your website's name is BlackElephant, you should use the twitter name @BlackElephant and create a facebook page such as http://www.facebook.com/BlackElephant.

Consistently using the user-name as the keyword across multiple social media sites, and posting messages and content and links related to your blog will help search engines index your blog faster, as well as help create a brand for your business.

5. Use feed aggregators:

Listing your blogs fees to feed aggregators such as FeedAge, OctoFinder and Feed-Squirrel among others is one other way to increase your new website's visibility. The feeds will index all newly published content and keep track of it. Whenever a use clicks on a blog post title, the fed aggregator will direct them to your original website thereby increasing traffic flow and getting your latest posts get indexed.

Summary:

Once you optimize your blog for crawling and indexing, you will start enjoying increased goggle search traffic. Plus any new content will be indexed within a shorter time if you shared through social media and used sitemaps to help googlebot crawl your pages.

Cally Greene is a blogger and works with Joeygilbertlaw.com as a Team Member. She likes blogging about online strategies that are related to Social Media, Online Marketing, Legal issues and Lawyers Marketing.