Google-Intent-on-World-DominationGood question, isn’t it? Unfortunately, I really cannot readily provide you with an answer. I tried calling Larry Page and Sergei Brin, the founders of Google, but they were busy playing foosball. However, there is no doubt that this company, which just recently celebrated its 15th birthday, has become a powerhouse the likes of which the Internet, if not the entire world, has never seen. Yes, the company has the same mythology as many other successful startups in the technology world. Just like Apple, it was founded in a garage in Silicon Valley, California, powered only by the mathematical genius of its two founders, who were graduate students at Stanford University. They were able to devise complex algorithms which produced better search results than the competition, when people went looking for things on the Web. Today, they own over 75% of the worldwide search market and make millions selling advertising on their search pages.

Please, Don’t Stop There

You have to hand it to Google. Some companies might be content making all this money from their search engine advertising. But not Google. They went on to create many other innovative products, which, as if by Google magic, have become wildly successful. One is their Android operating system, which is used by over 70% of all smartphones and tablets worldwide. I’m sure that they generate some type of licensing fee from manufacturers such as Samsung and LG who use their operating system. But they took the concept even one step further. Just a little over a year ago, they actually bought the old Motorola manufacturing plant in Austin Texas. In the early days of cellular phones, Motorola was arguably the dominant brand, along with Nokia. But they lost touch with the evolving mobile device landscape, ultimately becoming irrelevant. Google fixed that, quick. They reopened the plant, rather than shipping their manufacturing offshore where labour costs are substantially lower. Notwithstanding, they have already produced two new Motorola models, the latest of which, the Moto G, is arguably the most powerful yet inexpensive handset in the market, costing just over £135 in the UK in its basic configuration.

You’re Not Finished yet?

Google also used their technological smarts to create one of the most popular collaborative tools around, which involves a suite of products. Gmail, Google Drive and Google Calendar are some of their other free Internet applications have become extremely popular and have actually been adopted by several major companies as their collaboration tool of choice. They have also launched their own social media platform, Google +, which is rapidly gaining ground in the competition. And to think that all of this started with just simply trying to create a better way to analyse search engine optimisation. Given the company’s obsession with innovation, you can expect all sorts of new products in the years to come. Already, we have Google Glass, a set of glasses that you can wear, which relays information about what you are seeing, or even allows you to search with a spoken command for, say, a good Italian restaurant in the neighborhood. If Google really wanted to become part of the daily fabric of our lives, they have certainly succeeded.

Getting Cozy with Facebook

No, chances are Google isn’t trying to make friends with Facebook. After all, they compete in the same space. But you should. If you have any type of business, you cannot ignore the ever-increasing power of social media to influence people and attract new customers. Facebook, with over 1 billion users, is the dominant player in this field. For any company, becoming popular on Facebook is no easy task. But if you visit, you will find that they have some simple and inexpensive tools that they can deploy on your behalf to make sure that you quickly attain cult status. That’s exactly what your business needs.