Top-5-SEO-TipsWhat does Google see when it sees your website? At minimum, its search spiders should see an organised structure of text that clearly, but not obsessively, conveys the keywords for which your publications should rank.

But that's just the beginning. Now, search engines are rewarding web materials that are purpose-built for real people, not just algorithms. In other words, it's not just about using keywords in context; it's about the content itself and how web users respond to it.

Given these considerations, here are the top 5 things you can do to optimise your website for search.

1. Deliver Awesome Content

Forget about boring articles and thin, copied content for SEO. Google is clever and has a system in place to reward those who make content not only for its search points, but more importantly, for real people.

Google wants juicy meat and potatoes, not tasteless finger foods. You must deliver high-quality materials that people love to succeed at inbound marketing on today's web. Break out your reserves of creative talent, as that's the single best SEO resource you can invest in presently.

2. Feed the Search Engines Regularly

There is no optimisation factor more important than the creation of fresh and interesting content. But if you don't deliver it to audiences in a timely fashion, both people and search engines will soon lose interest. Regularity is a major contributing factor to getting articles indexed and seen more quickly.

Consistent publishing is the beating heart of any effective e-commercial presence. A steady diet of compelling articles, photos and videos draws in followers, while simultaneously satisfying the rising standards of search giants like Google. 

3.  Strategically Place Keywords

Keywords are an important ingredient of SEO. Once you decide on your primary keywords, it's time to strategically plant them in your website's architecture. If possible, use the primary key phrase in your domain name, and add it to each page's title tag and URL.

Normally, you'll want distinct primary keywords assigned to each page on your site. Secondary keywords are also good, but don't go overboard.

4.  Grow Your Links

Despite significant changes in the field; backlinks to your website are still a huge part of earning the attention of major search engines like Google. To a search spider, backlinks speak to your site's 'popularity,' much like a vote.

In Google's system, some votes matter more than others. On the one hand, websites already established as authoritative resources make for stellar inbound links, if you can land them. Getting backlinks from sites deemed as spam, like link farms, could actively harm your search rankings. Link discretion is key.

5.  Localise It

Local search ranking factors have proven extremely important so far in 2013. When you localise your website for SEO purposes, you enhance your chances of being found by targeted customers who actually want what you're offering.

The localisation picture is rapidly increasing in complexity, and now encompasses place page and on-page signals, organic links, reviews, social signals, mobile SEO, personalisation, and more.

Indeed, modern SEO in general is more comprehensive than ever. It's no longer a bag of tricks, but an investment in the art form of inbound marketing and your online success. The easiest way to establish and build on your inbound strategy is to hire a knowledgeable firm skilled in the fundamentals and cutting edge tactics of search engine optimisation.

Author Bio. This article is written by , who writes for White Chalk Road, a leading SEO Perth and online marketing company.