Link-Building-Strategies-PenguiIf you have a website and if you find that your rankings are going down or have gone down completely, then it is most probably due to Penguin 2.0 (Google algorithm update). Google has changed its algorithm frequently to provide the best search results and the penguin update was its biggest. Penguin 2.0 is the latest update to the algorithm. Many webmasters are seeing drastic changes to their search rankings because of bad link building strategies.

Earlier link building strategies meant getting as many backlinks as you could to stay ahead of the competition. However with the panda and penguin updates these link building strategies are facing penalties and most websites that used this strategy find themselves ranking lower on Google or not ranking at all. To change this and get back on top of search engine results most websites are removing links or disavowing links. Though this is an option, it is not a sure way to get back to the top of the rankings.

As the cliché goes, “Content is King” and always will be. But if everyone is creating quality content, then how will the website rank on top. You need to rethink your strategy. You need to continue with your link building but with a twist. You should not use exact keyword as your anchor text to link, this will flag the website and you could be penalized. If you are thinking of 100 backlinks for your website, then you can have only 6 to 7 percent of your backlinks for your primary keywords. You need to spread your links to other keywords (in fact phrases are better or even whole sentences), you can use the bare URL also. You should also link inner pages to the anchor text, instead of the home page. The more number of inner pages linked the better.

Social media is very important nowadays. If you are active in social media and if you have added your URL then it will work wonders. Social media profile links provide great value and are great for link building.

You can also use other techniques like directory submissions, press release submissions etc, though in moderation. In short, we can say that post Penguin 2.0 you need to vary your links and also your link building strategies if you want to stay ahead of your competition. If you need to hire a SEO company in Australia then speak to them about the strategy they will use and then decide.