Benefits of Marketing Your Business Using Brochures
1/20/2013 in category "Education & Business"
In today's digital age, many business owners tend to overlook the importance of print advertising media in their overall marketing plan. While digital marketing techniques now play an enormous role in marketing your business, the truth is that there is still a big need for flyers, brochures and other printed media to extend your reach locally.
While some of these benefits may not be immediately obvious to you, it becomes clearer when you get a better grounding in the overall importance of brochures. Primarily, you should keep the passive, long-standing nature of printed media in mind when considering brochures for your business.
The Specific Passive Benefits of Brochures
A brochure is something that will retain the exact same level of value for your company as long as you offer the same services. When you put static products and services in a brochure, you will have an advertising tool that you can place anywhere on Earth and potentially pull results from. The key here is that you don't have to continuously print off brochures like you do with fliers. After printing out the brochures, you can place them at a wide range of locations in bulk. Over time, you can check the locations out to see if there are still any brochures there, but overall you don't need to do much else after that. Since these brochures have information on them that doesn't change regarding your services or customer testimonials, they can provide continuous value to your business without you having to lift a finger. Since you don't have to pay much attention to your brochures once they're placed, you have time to work on other more active forms of advertising to round out your campaign.
Using Brochures to Maximum Benefit
To get the most out of your brochures, you'll have to have the right kind of information on them. The truth is that you can't just throw any old information on these brochures and expect them to give you an equal range of value. To start out, you should absolutely have your contact information easily visible on every page of the brochure. You want to make it as easy as possible for people to know how to contact you, so make sure you are including your street address, email address and phone number in your contact information. Don't place any information in the brochure that talks about your prices, even if you're fairly certain that your prices will stay about the same. You don't want to force yourself to stick with prices that may change in the future, and you don't want to start off on a bad foot with people who think you're charging those old prices. Instead, you want to place language in the brochure that invites them to contact you for more information.
Use Holistic Methods
Intelligent marketing requires a holistic approach to your tactics. You don't want to neglect one form of advertising that could give positive gains solely on the grounds that it's not digital.
Mark Roseau is a full time blogger and tech junkie. He blogs mainly about marketing and technology. He currently blogs for TPH, a professional printing company in Toronto that specializes in brochure printing. More details about their brochures here: http://tph.ca/brochures-flyers/