12/1/2012 in category "Technology"
A new documentary from Icelandic filmmakers Vala Halldorsdottir and Sesselja Vilhjalmsdottir is making waves as an insightful look into the terrific yet turbulent world of start-ups. The film, which was funded through a crowdfunding initiative on Kickstarter covers start-ups in Europe and the US as they try and reach for the pinnacle of success in the cut-throat world of internet entrepreneurship.
The constellation of superstar start-ups
If the makers of the Startup Kids were aiming to impress even the toughest critics with their sparkling documentary, they will definitely achieve this goal based on the selection of interviewees that they chose. Some of the entrepreneurs interviewed include:
Drew Houston, founder of Dropbox
Zach Klein, founder of Vimeo
Alexander Ljung, founder of Soundcloud
Brian Wong, founder of Kiip
Why the Startup Kids has struck a chord
This documentary has ignited passion in people who want to be entrepreneurs. This is exactly what the Icelandic documentary filmmakers wanted to achieve with this unique film. The stellar success of this new documentary can be attributed to the intersection of business and technology trends. Some of these bubbling trends include:
Increasing interest in start-up culture: Juggernauts like Facebook and Twitter are just two of the start-ups that have inspired hundreds of people to head to start-up capitals like Silicon Valley, London and Berlin to start a company. The stock market float of Facebook and the rising success of Dropbox as a cloud computing company prove that start-up culture has gone beyond the typical technology boundaries. Start up culture is something that the general public is learning more about through media coverage on the darlings of Silicon Valley. The documentary lifts the veil on what makes start-ups pop and why they have become a cocktail of success and hard work.
The shift of what entrepreneurs are becoming successful: The start-up world has changed the image of the entrepreneur. It is a multi-faceted and complex image that now includes young entrepreneurs who are comfortable making business decisions in laid-back clothing compared to the Wall Street attire that is traditionally seen as appropriate for business. The rise of internet entrepreneurs such as Alexander Ljung, the Swedish founder of Soundcloud and American tech star Zach Klein of Vimeo shows that entrepreneurship is as complex as a Rubik’s cube with diversity and textured ideas.
The importance of women: The documentary filmmakers are women and their success in highlighting female start-up founders gives another perspective on why start-ups are popular. Halldorsdottir and Vilhjalmsdottir interviewed Jessica Mah, the founder of inDinero and Leah Culver, the founder of Grove.io to show that the prism of gender is changing to include more women who are changing the game of tech and business. This goes to show that start-ups are for everyone and the democracy of success is judged on talent and market needs.
The Startup Kids is only the beginning for the new gold rush. The world wants to indulge in the inspiration that start-ups give. This well-made documentary uncovers the grit behind what it takes to be a superstar start-up.
This is a guest post by Lilly Sheperd, an occasional guest-blogger, geek girl. She’s just found an awesome developer job at Toptal. When not blogging, Lilly likes to travel and read a lot, especially about technology.