Find Potential Clients on Twitter Social media marketing is complex. There is a dizzying array of tools for a business to use in the promotion of its product and services. Further adding to the complexity is the need to specifically target customer audiences on each social media platform.  Fortunately, new tools are being added constantly which can make it easier for a business to reach its target market. One such newly released tool is NeedTagger. This tool is designed to assist businesses in easily locating clients on Twitter.

The premise behind NeedTagger is it allows a business to add specific search criteria and then be notified when potential Twitter users who are talking about the topics and search criteria a business has entered.  This type of information is sorely needed by businesses operating on Twitter; at present without the utilization of any additional tools, a simple search on Twitter may or may not lead an organization to potential customer leads. Generally, a business in the midst of building its following may extrapolate that an individual would make a good potential customer from a word or two in a profile. This approach can be very inefficient. Therefore, this tool could potentially take some of the guesswork out of making connections on Twitter by “listening” to conversations taking place in real time and general criteria provided in the set-up of the NeedTagger account.

As with all other social media platform related tools, NeedTagger, would require close monitoring and tweaking of search terms in order to be most effective. Nonetheless, it’s potential to help a business optimize time and resources is clear. Further, a business is able to start out with a trial account to explore whether this tool could enhance how the organization operates on Twitter.

The set-up of an account requires that an organization input information that it should already have clearly defined as part of its marketing efforts. This information includes:

  • Characteristics of the organization’s target audience including their industry, location, and job.
  • Significant keywords potential customers may use when “talking” about the organizations products or services. Where possible, it is best if these terms are as specific as possible and not overly used.
  • Conversation topics likely relevant to the organization’s products or services.

Finally, although this tool can assist an organization in locating individuals on Twitter who may fall into the target market of the organization, the organization must ultimately have an effective marketing strategy on Twitter and other social media platforms in order to entice a potential customer to read more about and act on its offering.  It may be necessary, therefore, for an organization to engage local marketing experts to review its overall presence and message. This strategy can help ensure the organization is leveraging great marketing with resources to properly target its message to a customer base likely to be interested in its product or service.

Chris Marentis, an expert in the field of local business online marketing, and his organization, Surefire Social,
leverage the internet to generate leads and boost local businesses across North America.