Future of SEOOver the last few years, content marketing has taken the Internet world by storm. People have watched as content curation became the one of the primary ways businesses spread the word about a particular product or service. Articles, blogs, reviews, all of it disseminated in cyber space with a single purpose: to draw customers. And the engine that powers effective content marketing is search engine optimization (SEO).

But recently search engine updates, such as Google’s Panda update, have changed the landscape of SEO and forced content providers to rethink how to effectively optimize text as well as how best to craft quality content. And one thing is certain: the Panda update won’t be the last alteration in the world of SEO.

Already experts are looking at future trends people can expect to see on the search engine optimization horizon. For example, Tedster over at Webmaster World recently shared some thoughts during a webinar on next-gen SEO. Some of the advice he offered to those looking to gain an edge in the future marketplace included:

  • Focus on the customer and create a personalized user experience
  • Ensure analytics perform at top capacity
  • Forgo overly technical and oppressive SEO in favor of a more subtle approach

These are certainly valuable insights that any serious marketer should take to heart. But there are other, even bigger changes that are coming up. One thing that should take the world of online content and SEO by storm.


The sole purpose of Google’s Panda update was to clean up search results pages and separate the wheat from the chaff as far as content was concerned. Then Penguin came along and targeted dubious backlinking strategies. But while these are traditional methods of encouraging great SEO, there is a new method poised to become the next big ranking signal: AuthorRank.

According to Google, one of the prime ways to influence search agents is by providing the identity of individual architects responsible for content. AuthorRank does this and more. In conjunction with social media, AuthorRank will dictate relevance and push authoritative content from known authors to the forefront of page rankings.


Helping Google to measure AuthorRank will be Google+, their integrated platform that was released in 2011. While many people initially viewed Google+ as the search engine giant’s answer to Facebook and Twitter, the reality is it’s so much more than that. Google+ allows the search engine to more efficiently aggregate vital data including:

  • Social graphs
  • Social behavior trends
  • Popular content

In the end Google+ is another way to bring all of their products together under one umbrella.


Social networking plays a crucial role in marketing now, and that trend is only expected to continue well into the future. One exciting benefit social optimization provides to the world of effective SEO is organic backlinking. As more and more people discover a great piece of content online, they will link to the page via sites like Facebook and Twitter, and the content provider then kicks back and watches their search engine ranking skyrocket.

These are just a few of the trends that can be expected to drive SEO in the future. Some of the seeds of change, such as Google+, have already been planted, and marketers can cultivate these new methods of SEO as they continue to grow and evolve. The most exciting aspects of future SEO involve the social aspect, with customers driving content. The bottom line is people are now hungry for quality content. The best thing marketers can do is to take advantage of all tools at their disposal in order to deliver it for the foreseeable future.

Jason Bayless is a professional blogger that gives small business and entrepreneurs SEO advice. He writes for BestSEOCompanies.com, a nationally recognized comparison website of the best SEO companies in the United States.