More people are into social media nowadays. And this is a great opportunity for any entrepreneur to promote and market their business to people that can easily reach. It may seem easier to have a social media accounts, yes, it is true. But maintaining an active social media presence is harder to do. Here are some powerful strategies that you can implement to improve your social media presence.
Build a Better and Complete Social Media Profiles
If you have already set up your social media accounts, it is suggested that you review them. Make sure to check if it is polished and personalized. Review if you've written a full background information about your company. Also, make sure that you posted a recent photo of yourself or of your brand's logo. It is recommended to provide professional photos if possible. It is important to use every available feature that these social media offer. Doing these simple things can help you get more traffic and views from people who are curious enough to learn more about you and your company. It is one of the many ways on how you can get prospective customers.
Make a Worth Following Pages
Look at yourself as a follower and not as a creator of the page, so you can make a worthy following page for your business. Always think like them. Ask yourself what are the things that your page needed to have for you to be able to follow or like it? You have to create a value on your social media presence by considering the things that people needed. What benefit can you get from your page as a follower?
Engage with Users with Intent
Always remember to interact with your users. They are not just there to give you likes and comments to things that you are posting on your social media accounts. If there are followers asking you questions, be polite to answer them. Be helpful and influential by sharing useful and relevant information to them. You have to know the things that these social media accounts can do to help you grow your business. Participate in social media interactions, too. And if you see some negative comments on your wall, do not ignore or delete it, address it properly. This is the best way for you to gain respect from your followers.
Make Social Media Presence Personal
Even if you are in promoting your business or company, avoid being too corporate in your social media networks. Channel a personal touch to your social media presence by using fun and engaging language on your posts and comments. This will prevent your followers to keep distance from you because they will not think that following you is such a waste of time since they can find a human form in your social media presence.
Share Valuable Content
Offer great content to your followers. It is given that you will share some promotional posts to your page since you are promoting your business. But avoid doing this often. Even though you are in social media to promote, you don't have to post everything that is just all about you. Prevent losing your followers by knowing their interests and sharing valuable posts like inspirational quotes, useful links, and worthy content.
Designate one person in your company to be in charge of updating social media posts to keep your page more consistent. You can also download some applications that can help you do multiple social media channels update all at once. You can actually save time by using social media to expand and build your network, but you also need to dedicate time to post regularly everyday. Be consistent and active in social media because it can build trust to your connections.
Call to Action or Ask a Question
It is an effective way to boost your social media presence by using a call-to-action approach. This approach tells what the users have to do with your post. The most common terms are subscribe, donate, and buy. But if you want to improve your social media presence, it is more effective to use “Like if you agree” or “Share to your friends”. You can also ask questions to your posts, this is also an engaging way to reach your audience. It can create more interactions between you and your followers.
These strategies are not that hard to employ, but require your dedicated time. Just always keep in mind that if you are planning to be on social media, you have to be active. If you can't commit to that, just don't use social media at all.
Author Bio: Dawn Atkins is a Marketing student who loves writing, cooking, and traveling. She works part-time for bestessays.com as a content contributor. It is Dawn's dream to have her own restaurant someday and to set foot in Paris. Reach her through Google+.